Our story begins in Buôn Ma Thuột, Vietnam’s coffee capital, where coffee has long been woven into the Diep family story. Our grandfather carried that connection with him when he brought his family to the United States, along with the values that shaped us: hard work, perseverance, and care for the people around us.

Growing up Asian American, we learned to live between two cultures—holding onto where we came from while building a life of our own in the place we call home. Diep Coffee is a reflection of that journey: honoring our roots while creating something distinctly ours.

Today, that journey takes shape across the Bay Area through a modern coffee experience rooted in Vietnamese heritage and expressed through thoughtful ingredients, intentional craftsmanship, and considered design. From carefully crafted drinks to edible cups, every detail is deliberate—bringing together the familiar and the unexpected in ways that invite people to experience coffee differently.

What began with our family continues through us—not as a recreation of the past, but as its next chapter.